Blog — VS

FRED NOWOSIELSKI | GRAPHIC DESIGN & DIRECTION

Mission: Capitalizing on my strengths below, I strongly believe that my talent and experience brings a lot to the table. Working independently, on a team, and as a director, I have always been a hands-on designer who understands the importance and impact that an in-house creative department has on the company as a whole.

Strengths: Digital Content Creation. Print Design, Branding & Identity, Packaging, Production, Product Development, Product Photography, Large Format Printing, Licensing, Art Direction & Project Management.

Qualifications: Adobe Creative Suite: Illustrator, Photoshop, Photoshop 3D, InDesign, Acrobat.

Microsoft Office: Outlook, Excel, Word, PowerPoint. Ortery Photobench 3D, Versa Works, Onyx, & Firery for large format printing.

Trained in a LEAN work environment. (5S, The Toyota Way)

Education: Rhode Island College, BA Studio Art, Graphic Design (2003)

EXPERIENCE:

SUMR BRANDS: (2020-Present)

Graphics Manager – Packaging, Branding, Digital

Responsibilities: Manage and oversee the Creative Department to support the portfolio of companies under SUMR Brands. Hybrid Print and Digital Art Direction for both brick and mortar retail-package design, as well as SIOC, and eCom. Full Branding Development and Management. Product and Lifestyle Photoshoot Art Direction. Post Processing Touch-up/Plus-up. Digital Campaigns, including product carousels, social media, web banners.

Hasbro: (2018-2020)

Sr. Designer: Action and Expressions Brands (boys & girls)

(Marvel, Star Wars, TransFormers, GI Joe, Baby Alive, Fur Real, Potato Head, Peppa Pig, etc)

Responsibilities: True design thinking, execution and project management from ideation through production.

Package Design, Full Branding Development: logo & identity, tool kits, brand bibles, style guides. Art asset Creation and Management. Product and Lifestyle Photoshoot Art Direction. Post Processing Touch-up/Plus-up. Collaborate with internal product designers, structural engineers, copywriters, photographers, as well as outside vendors and illustrators to develop world-class creative deliverables.

Ira Green: Creative Director (2011-2018)

Manage and oversee the Creative Department to support the portfolio of companies under Ira Green Inc:

Brigade Quartermasters, Bear Forces of America, Officers Equipment Company and Challenge Coin Co.

Responsibilities: New Product Development, Identity/branding, Packaging, Store Display & Signage, Creation of Collateral Across Print, Web & Social Media, Including Catalogs, Sales Tools, Sell Sheets, Web Banners, Print Ads, Product Displays. Product Photography, Large Format Printing. Licensing. Daily communications with production in-house, domestic, and overseas (China).

Fathead: Art Director (2010-2011)

DBA Fathead/Gamer Graffix “East”

Gamer Graffix: Art Director (2005-2010)

Responsibilities: Mange the Art Department and staff, Branding, New Product Development, Packaging, Research &Development of New Products and Brand Expansion. Creation of Production ready files for in-house and overseas production.Large Format Printing. Creation of Collateral. Co-manage licensing assets with the Director of Licensing.

Tri-Star Merchandise: Senior Designer (2004-2005)

Responsibilities: Create Original Branding for in-house products, Conceptual product illustrations for new product

development, packaging, licensing, photography. Manage licensed assets to create a variety of novelty products for the tweenmarket: Bobble heads, gum ball machines, stationary, pen & pencil sets, jewelry, fashion accessories, and bookmarks.

Bristol Phoenix: Designer (2003-2004)

Responsibilities: Add Creation and layout. Illustration. Digital pre-press preparation. Web image updates

Freelance:Keel Vodka, Colibri Group, Brian Murphy Art & Design, Billy’s LLC, Matt Light, House of Pain, (Full List Upon Request)Exhibiting member at the Providence Art Club (2013-2017), Marjorie Curit Award Winner (2013)

Volunteer work: The Outsiders House Museum, Lions Club International (East Providence)

Licensing Experience:

I have worked with style guides for the following brands to build a variety of consumer goods, novelty products, packages and displays.

Kid/Tween: Disney, Disney Pixar, Hasbro, Nickelodeon, Sanrio, Cartoon Network, Warner Brothers, Lucas Film, LTD, Marvel, DC, 4Kids, American Greetings, Claires, Withit, Pokemon, Naruto, Bakugan, Care Bears, Hot Wheels

Entertainment/Lifestyle: US Army, Air Force, Navy, USMC, Cost Guard, Institute of Heraldry, Zippo, NFL, MLB, NBA, NHL, Universal Studios, Sony Online Entertainment, Playboy, Heavy Metal, Scarface, West Coast Customs, The Office, Jimi Hendrix, 50 Cent/G-Unit, Fathead, Logitech, Porsche, Pepsi

Video Game: Nintendo, Sony, Microsoft, Atari, EA, Activision, Capcom, THQ, Rockstar, Ubisoft, Eidos, Midway, Namco, Vivendi, Blizzard, Square Enix, Guitar Hero